In reality, the doctrine is an alternative to the much better lives we might have led. The doctrine reached its apogee in Liz Truss’s 49-day meltdown, when she tried to apply neoliberalism to the ideological letter. Labour softened some aspects but accepted privatised public services, brutally curtailed protest, deregulated commerce even further and allowed the financial sector to pursue reckless get-rich-quick schemes. If we keep working harder, one day we’ll pay for the public services we need; one day we’ll earn the economic security we crave; one day we’ll have more leisure time. Strong public services and economic security were never part of the plan.